Lessons from Clean Beauty for a Better Food System with Sam Alexander of Food Health Co.

What if the future of food follows the same path as clean beauty?

In this episode of One Bite is Everything, host Dana DiPrima continues a broader conversation about innovation, transparency, and consumer power—this time through the lens of food. After exploring how climate and systems innovation can spark change across industries, this conversation asks a parallel question: What happens when everyday shoppers are finally given clarity about what they’re buying?

Dana is joined by Sam Citro Alexander, founder and CEO of FoodHealth Co., whose career began inside the beauty industry during the rise of the clean beauty movement. Sam watched consumers force massive brands to reformulate products once ingredients became visible, understandable, and comparable—and she believes food is now standing at the same inflection point.

FoodHealth is building tools to help shoppers cut through the noise of modern grocery stores, using a 1-to-100 food health score that looks at ingredient quality and nutrient density. That work is already influencing major retailers, brands, and how food shows up on shelves—quietly reshaping the system from the inside out.

In this conversation, Dana and Sam explore:

1. How clean beauty offers a real-world blueprint for food system change
2. Why transparency, not willpower, is the missing ingredient in healthier eating
3. What data from billions of grocery purchases reveals about American diets
4. Why price is food’s version of “efficacy”—and the biggest barrier to change
5. How kids’ foods, convenience culture, and ultra-processed staples shape lifelong health
6. What happens when better information starts influencing what brands make and sell

This episode connects innovation to everyday choices—and shows how consumer clarity can ripple outward, influencing health outcomes, agricultural demand, and the future of our food system.

Because when people can see clearly, systems have to respond.

For more information about Food Health Co. — https://www.foodhealth.co

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🎙️ The OBIE Team

Dana DiPrima, host and producer

Sonia Dhillon, co-producer & editor

Russell Chapa, sound engineer, original music

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