BRING IT IN SNEAKER WEEK: Matt Powell

It’s Sneaker Week at TrueHoop! Today on BRING IT IN David Thorpe and Henry Abbott spoke with Matt Powell, vice president and senior industry advisor for The NPD Group and nationally known expert on the sports industry.

Why has no one succeeded in threatening Nike in the U.S. market? What is the lesson of LaVar Ball’s Big Baller Brand? How will COVID-19 affect the market? Are we about to see big advertising logos plastered on NBA jerseys?

The video is here:

RECENT BRING IT IN EPISODES:

* WEDNESDAY May 20, 2020 Wosny Lambre argues that sneaker culture is not really about the NBA players anymore.

* TUESDAY May 19, 2020 Special TrueHoop Correspondent Adena Jones interviews expert NBA sneakerhead (and her husband) Chad Jones aka Sneaker Galactus.

* MONDAY May 18, 2020 Ben Aronson on his latest TrueHoop article on race, culture, economics, and the impact of the NBA on the sneaker industry.

* FRIDAY May 15, 2020 Jarod Hector on Michael Jordan as a leader.

* THURSDAY May 14, 2020 Scott Raab told incredible stories about his favorite interviews with a long list of celebrities

* WEDNESDAY May 13, 2020 Sue Bird on preparing for the WNBA season on the hoop in her sister’s driveway.

* TUESDAY May 12, 2020 Tommy Sheppard on keeping the Wizards ready to play over Zoom.

* MONDAY May 11, 2020 Comedian Dwayne Kennedy on Michael Jordan’s hyper competitive nature.

* FRIDAY May 8, 2020 Jarod Hector played the Friday tradition of NINE BY NINETY, where they get 90 seconds each to rapid-fire cover nine topics.

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