#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6

Watch on YouTube - https://youtu.be/EOCkEORVToo

00:00:00 - Introduction
00:00:47 - News Overview
00:02:25 - Speculations on AI and Hardware Integration
00:03:25 - AI Devices and Market Speculations
00:04:03 - Subscription Models and Data Privacy Concerns
00:05:21 - AI and Consumer Technology
00:05:48 - Anthropic's New Claude Models
00:06:55 - AI Model Benchmarks and Comparisons
00:08:34 - Practical Uses of New Claude Versions
00:09:45 - AI in Data Engineering and Analysis
00:10:30 - Google Ads Data Manager API
00:11:02 - Google Tag Gateway
00:13:10 - First-Party Data and Privacy
00:16:11 - Transition to AI-Themed Episode
00:17:00 - Introduction to Guest Anthony Mayfield
00:18:00 - Background of Brilliant Noise
00:19:28 - Digital Transformation and AI
00:22:13 - Technological Evolution and Complexity
00:25:35 - Human Adaptation to Rapid Technological Change
00:30:20 - Understanding and Interfacing with Complex Technology
00:32:44 - Brilliant Noise's Pivot to AI
00:37:13 - Practical AI Adoption in Companies
00:39:13 - Importance of Data Management for AI
00:40:06 - Bottom-Up Approach to AI Adoption
00:43:47 - Encouraging AI Adoption in Companies
00:45:07 - Effective Training and Learning for AI Adoption

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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