Negotiation is a critical skill for artists to develop a sustainable career yet so few make the time or effort to grow in this area. Today, we'll talk about how you can negotiate for a guarantee or better pay for your shows but the same tactics can be used to get better deals with sponsors, record labels, merchandise/vendors, and more.
Here are some of my favorite resources for negotiation:
BOOK: Never Split the Difference by Chris Voss and Tahl Raz
YOUTUBE CHANNEL: Black Swan negotiation training channel
ARTICLES:
Negotiation by Email for Salary
How to Get More Pay (Last Stop Booking)
#306 - The 2 Most Important Habits for Success in the Music Industry
#305 - Getting Unstuck
#304 - Recap: Being Proactive About Being Reactive
#303 - The Nashville Round: How You Can Make Your Shows Remarkable
#302 - The Buy One Get One Strategy
#301 - When Airlines Break Your Stuff
#300 - How to Get People to Respond to Your Email
#299 - How to Promote Out of Town Shows
#298 - Getting a Logo or Artwork for Your Band
#297 - Travel Rewards for Touring Musicians
#296 - Weekly Recap: The Secret Weapon to Success
#295 - How to Dominate a Niche Market pt. 5: Always Give Value
#294 - How to Dominate a Niche Market pt 4: How to Find Your Niche
#293 - How to Dominate a Niche Market pt 3: What if Your Audience is Too Small?
#292 - How to Dominate a Niche Market pt 2: Smallest Viable Audience
#291 - How to Dominate a Niche Market pt 1: Find a Need
#290 - Terry Crews on Mastering Self-Discipline
#289 - What Successful Artists Do With Their Free Time
#288 - How to Survive Touring in Severe Weather
#286 - Interview: Michael Beinhorn, Producer behind Soundgarden, Ozzy Osbourne, Marilyn Manson, and more
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