Challenging the Norm: Rethinking the Use of Programs and Packages in Cash-Based Healthcare

Have you ever wondered about the key advantages of offering programs versus packages in a cash-based healthcare setting? How can innovative program offerings reshape the way people view physical therapy?

 

In this episode of the Uncaged Clinician Podcast, Josh Payne dives into a discussion about the effectiveness of programs versus packages when selling cash-based services. He shares his observations and experiences working with pelvic health practice owners who use specific programs to address specific problems. Creating clear expectations is crucial in therapy programs and packages. This episode emphasizes the importance of setting clear guidelines and timelines for both the therapist and the patient.

 

Also, in this episode, Josh highlights the drawbacks of packages, such as patients becoming the drivers of the plan of care and the potential for sporadic utilization of visits. He emphasizes the importance of setting specific time frames to ensure better progress and satisfaction for both clinicians and patients. Without clear expectations, patients may have unrealistic expectations about the outcomes they can achieve within a certain timeframe.

 

Furthermore, Josh will touch on and expand on topics such as

• Problems with package-based services, the four points to consider for programs vs packages, and how selling becomes a replaceable commodity.

• The difference between programs and packages: The difference between having a specific program and a package is that a program becomes more stringent to stay with the program.

• About the specific timeline for programs, the importance of having stringent timelines to avoid variable timelines, and how this can lead to frustration and frustration for patients and therapists.

• Specific purpose vs. general purpose, and how using proper language helps patients show up for treatment. 

• The specific program for better results: The importance of having specific programs planned out to avoid the cookie cutter feel of a cookie cutter program.

• Reshaping the perception of physical therapy: Physical therapy is all about results. Half the battle is getting patients to show up to desired visits and finish the full plan of care.

Uncaged Hack: "Programs create a better professional environment or vibe to our sales process. It provides a better professional experience to our clients. Packages, on the other hand, are becoming more commodity-based business. Allowing our patients to actually control their plan of care.” 

- Josh Payne

 

If you're ready to join our community of Uncaged Healthcare Professionals, we are hosting our annual UNCAGED CLINICIAN: Success Council '23 in Dallas, Texas!

 

UNCAGED CLINICIAN: Success Council '23 is a LIVE event on September 28th-30th, 2023 In Dallas, Texas. Learn from industry leaders as they teach you how to grow your business, expand your client base, and create time & financial freedom. 

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