MB Early Archives 017: Mike Rotondo & Charles Watson, Tropical Smoothie Cafe (LIVE FROM IFA 2018)

Enjoy this live chat with Tropical Smoothie Cafe CEO Mike Rotondo and Chief Development Officer Charles Watson. We caught up at the IFA convention in Phoenix. (Thanks FPN for letting us take over your couches!) On the first part of the chat, we riff back and forth about the company history, technologies they embrace, mentors and more. Top three things a successful franchisor does well (20:40) Top Advice to young Franchisors (22:57) Remember who you are signing franchise agreements with Alignment and passion are critical (23:39) Vendor Shout-outs: -Adam Schulhofer, Sunbelt Foods Company -Dawn Kane, Hot Dish Advertising Book Recommendations: -Question Behind the Question by John G Miller -Principles by Ray Dalio -Five Dysfunctions of a team by Patrick Lencioni Audio Engineering: Ben Kliever