R2Kast 327 - David Wheatley on Peonies, Perseverance and Social Media Challenges

Today we welcome David Wheatley onto the R2Kast! 🎙️ From a shy farmer’s son with no set direction to a social media standout and peony pioneer, David’s story is one of remarkable resilience. Starting with 30 rented acres and a bumper crop of potatoes, he built his farm up to 450 acres—all while overcoming asthma, inheritance barriers, and a brutal fire that wiped out nearly everything. 🚜🌾

David takes us through his journey from arable and pigs to flowers and diversification, reflecting on how disaster and debt nearly broke him. He opens up about mental health, loss, and the sheer will it took to climb out of financial collapse—while raising a family and never giving up on the farm he’d poured his life into. 💔🌱

We dive deep into David’s peony empire—its painstaking demands, supermarket battles, and the birth of the Peony Lovers Club. His social media growth has been meteoric, with videos that turned floral chaos into captivating storytelling. From filling his house with flowers to going viral with humorous family clips, David found connection and purpose online. 💐📲

His ethical approach to business—offering better service, fresher flowers, and honest pricing—has gained him a loyal following. From experimenting with direct sales to managing unpredictable blooms and skyrocketing costs, David shares hard-won insights into innovation, trust, and delivering value, all while doing it with humour and heart. ❤️⚖️

Enjoy! 😊

Thank you to Howden Rural for the continued support.

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