The Cowboy that Changed Rodeo Forever | Joe Beaver | Ep 016

It's no question Joe Beaver is synonymous with greatness. He'll never apologize for who he was, who he is and what he accomplished. Joe shares the stories behind the buckles and what it means to be a cowboy beyond the buckle you wear.

As a leader and mentor in the industry, he doesn't hold anything back when it comes to sharing the difference between the ole' rodeo cowboys and today's cowboys...the good, the bad and the ugly.  From what is a championship mindset to debunking the idea that "every run is the same regardless if it's a jackpot or running for the gold buckle", Joe B isn't afraid to tell how it is...raw, real and unfiltered. 

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