E251 | Growing a YouTube Channel as a Creative Maker

Whether you're a knitting ninja or a paintbrush prodigy, YouTube is THE place to share your creativity! But how do you turn your creative skills into a thriving channel? 🧶✨

Meet Anya Johnson, a crochet queen building a YouTube channel to supplement her income while she makes time to look after her grandchild.

From her colourful ‘Granie’ Squares to her cosy, rainbow-bright Confidence Cardigan, Anya’s channel is a go-to for vibrant inspiration and crafty know-how. But she’s not just sharing her art – she’s building a business and creating a community. 🚀

And having proved that she can master YouTube, Anya has taken on tech challenge after tech challenge by launching her own crochet course and self-publishing a book on Amazon (whoop!).

Here’s what to listen out for:

[02:28] The power of YouTube for creative crafters and makers. 

[06:06] Do this to get comfortable on camera.

[07:41] Self-publishing on Amazon.

[08:30] Creating a fun Confidence Cardigan.

[09:44] The Sunflower Effect.

[20;39] How to make Shorts work for YOU.

So, if you’re still procrastinating about starting a YouTube channel and want to follow in Anya’s creative footsteps, press play now. ▶️▶️▶️

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