Bluemercury founder Marla Beck: ’What’s influencing beauty categories is the Instagram effect’

Bluemercury founder Marla Beck built an anti–department store beauty and skin-care shopping experience 20 years ago. Now, Bluemercury has joined Macy’s to offer its democratizing shopping and spa services to department store customers. Beck joined the Glossy Podcast to discuss how beauty has evolved in the Instagram era, who wins when customers are in charge and how product innovation is changing the industry.