The secret behind Poppi’s breakout success

Allison and Stephen Ellsworth, Co-Founders of the soda brand Poppi, sit down with Elizabeth Gore to break down how they transformed a farmers' market drink into a multibillion-dollar beverage brand. They share lessons on rebranding, building a digital-first brand during COVID, scaling a startup quickly, and what it’s really like to sell your company to PepsiCo.