Prolific vs. private data in media advertising @ DSS NYC

In June 2019, over 200 data scientists gathered at Viacom HQ in New York to hear key industry players’ takes on what makes an effective data-driven strategy. Q McCallum, Senior Content Adviser at Formulated.by, took a deeper dive into the major topics of concern for data science when he spoke with DSS NYC speakers Lauren Lombardo, Senior Data Scientist at Nielsen and Sergey Fogelson, Vice President of Data Science and Modeling at Viacom. Listen as they speak about current practices and debate the ways in which the growth of AI will impact advertising