#201 Futureproofing With Sustainability with Linda Midgley

What does it mean for an organisation to be "sustainable"? Linda Midgley, SDG lead at PwC Europe, defines sustainability as being futureproof -- ensuring a business is flexible, adaptable and successful in the long term.

Linda explains the role of the UN's Sustainable Development Goals in uniting governments and businesses globally in the conversation about sustainability.

Rather than attempting to embrace all 17 SDGs and becoming overwhelmed by them, says Linda, businesses should focus on just three to eight at a time -- by investing money and time in these, they will see cost savings and "quick wins".