How to land a high-net-worth donor

2023-06-30

Lucinda and Andy are joined by Cathy Pharoah, visiting professor of charity funding at Bayes Business School. Cathy provides tips on the right way for voluntary organisations to approach potential major donors, stressing the importance of building networks and emphasising shared local links.She also suggests ways in which charities can offer something in return and points out that forward-looking activities tend to be most enticing to potential supporters.Later in the episode, the consultant ...

Lucinda and Andy are joined by Cathy Pharoah, visiting professor of charity funding at Bayes Business School.

Cathy provides tips on the right way for voluntary organisations to approach potential major donors, stressing the importance of building networks and emphasising shared local links.

She also suggests ways in which charities can offer something in return and points out that forward-looking activities tend to be most enticing to potential supporters.

Later in the episode, the consultant and podcast host Alex Blake makes an appearance to promote the Charity Impact Podcast.

Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.

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Read the transcript.

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