ACOS vs. TACOS: What Every Amazon Seller Should Know

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Setting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.

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Timestamps:

00:00 - Why ACOS and TACOS Matter

00:09 - What is ACOS and Why it Matters

00:32 - How to Calculate ACOS for Amazon Ads

01:16 - Setting ACOS Goals for Growth vs. Profitability

02:00 - The Role of COGS in Ad Strategy

02:12 - What is TACOS? ACOS vs. TACOS Explained

02:30 - How to Adjust ACOS and TACOS Over Time

02:48 - Need Help? Work With My Amazon Guy

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