The Power of 15 Seconds (515)

2025-09-29

For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now? This week, Joe shares how a post from Jonathan Mast reshaped his perspective: “If you can’t explain how you make people’s lives better in 15 seconds or less, you’re invisible in today’s short attention span economy.” That idea forced Joe to simplify his answer, sharpen his Tilt, and land on a powerful, clear statement of purpose: I help entrepreneurs...

For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now?

This week, Joe shares how a post from Jonathan Mast reshaped his perspective:

“If you can’t explain how you make people’s lives better in 15 seconds or less, you’re invisible in today’s short attention span economy.”

That idea forced Joe to simplify his answer, sharpen his Tilt, and land on a powerful, clear statement of purpose:
I help entrepreneurs and creators find meaning, freedom, and wealth.

In this episode, you’ll learn:

Why clarity beats complexity every time
How a 15-second message opens the door to deeper conversations
The question you need to answer to sharpen your own Tilt

Joe also challenges you directly: Can you explain how you make people’s lives better—in 15 seconds or less?

If this resonates, you’ll find more like it in my new book Burn the Playbook. I’d love your support in spreading the word.

Burn the Playbook (buy directly from Joe) - https://www.joepulizzi.com/books/burn-the-playbook/

Please leave me a review here:
Burn the Playbook (Amazon Kindle) - https://www.amazon.com/Burn-Playbook-Creators-Entrepreneurs-Businesses-ebook/dp/B0FPXQTWDL/

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