The BookSmarts Podcast, with Joshua Tallent
Arts:Books
In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, and Dr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing and Digital Humanities, at Portland State University. Rachel and Kathi are the lead researchers on Panorama Project's Immersive Media & Reading Consumer Survey, a survey-based consumer behavior study focused on how book discovery works and how libraries fit into the book discovery ecosystem. This cross-media study included representative samples from across U.S. population demographics and regions, and provides some important insights into how book consumers discover and purchase books.
Book discovery is context-agnostic. People might see a book in a bookstore and buy that book online, or find it in the library and then go buy it in a bookstore. Sales data only shows us part of the picture, and book discovery is much broader than just word of mouth. There is no one formula for discovery, either, because consumers engage many different touch points, including many different kinds of media, in the process of discovering new books. Joshua, Rachel, and Kathi also talked about some of the surprising results from the study around book pirates, who are some of the most prolific book buyers, and how publishers can engage with them.
Listeners of the podcast are encouraged to read the full report, and take advantage of its insights and data as you engage future acquisitions, marketing programs, and more.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 42: Marika Flatt on Book Publicity
Episode 41: Jane Friedman on Spotify Audiobooks and Author Earnings
Episode 40: Tom Richardson on ONIX Best Practices & Standards
Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey
Episode 38: Miriam Warren on International Mergers & Acquisitions
Episode 37: Victoria Sutherland on Reviews and Opportunities for Independent Publishers
Episode 36: Klaus Krogh on Sustainable Typesetting and Bible Design
Episode 35: Mary Carlomagno on Book Visibility
Episode 34: Laura Brady on Accessibility
Episode 33: Michele Cobb on Publishing Associations and Awards Programs
Episode 32: Thad McIlroy on Publishing Startups
Episode 31: David Marlin on Royalty Management and Company Security
Episode 30: Emma Watson on Subscription Ebook Sales Models
Episode 29: Angela Bole on Independent Publishing
Episode 28: Charles Watkinson on Open Access
Episode 27: Kevin Franco on Book Marketing Strategies
Episode 26: Pete Larson on the Current Supply Chain Situation
Episode 25: BISG - Future Proofing Your Workflow
Episode 24: Cory Verner on the Growth of Audiobooks
Episode 23: Mark Herschberg How Books Might Escape the Page
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