How Purpose Leads to Profit

Ahead of this year’s BFM Brandfest, our panel of speakers gives us a sneak peek into the kind of hard, pressing and heated discussions expected on stage next week. Rumaizon Abdul Malik from Ideascape Consulting Group, Mohan Alagappar from GBA Corporation and Andreas Vogiatzakis from AMV Plus Advisory talk to us about the inextricable link between purpose and profit, and how finding the right balance can help brands make money, and a difference.

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