Archana Vohra on Scaling SMB’s Through The Power of Social Commerce

One of the game-changers for small and medium sized businesses (or SMB's) to scale up in recent years has been the advent of social commerce. To be able to leverage the spread of social content powered by the ability to drive sales, has become an enabler of accelerated growth for them and their products, truly showing that in today's digital economy, small is the new large.

On this episode, Varun is joined by Archana Vohra, Director, Small and Medium Businesses at Facebook India, to dig deeper into the above, as well as the broader ecosystem around SMB's, and talk about the changes and tools that platforms like Facebook have brought about for them. Do tune in.

You can follow Archana on LinkedIn: https://www.linkedin.com/in/archanavohra

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

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