Why Your Industrial Marketing Sucks

If you're trying to market your business, you might be doing a few things wrong. We go over the top 5 biggest reasons your marketing isn't as effective as it could be, and what you can do to make it better. 

Don't shy away because you don't think you have the resources or the knowledge. You have to start somewhere, especially if you don't have much of a budget to invest right now. Doing something is better than doing nothing because Brand Awareness takes time to penetrate your industry.

There is a huge misconception around how much marketing will/should cost. Too often companies throw a dart on the board and guess what their budget should be. If your budget is small then you need to match your expectations to how much activity/effort you get in return. Get pricing and free strategies from multiple agencies that understand your industry, then determine what you're comfortable with from there and probably add 20% to that number.

Where is the attention of your potential customers? Are they reading newspapers, magazines, active on social, going to trade shows, etc. If you're marketing in the wrong places then it doesn't matter how good your content is...it will NEVER BE SEEN by the right people.

This will be a slow race, you have to be consistent even if you aren't getting traction right away. There will be some pieces of content that get traction faster, but your content marketing strategy needs to continue and start posting regularly scheduled content every week. The algorithms are looking for consistency to determine your ranking potential including on social media.

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