How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising
The Brave Technologist

How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

2021-05-24
Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.  We also discuss: IRL experiential push ads on the side of buildings  Unleashing a team culture of creativity and empowerment  Pivoting to a remote culture with asynchronous communication and virtual community building  
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