Marketing Yourself Like Jesus - Darren Shearer

Hearing the term "marketing" can bring up a mixture of feelings. On the positive end of the spectrum, maybe you think of a funny and creative ad you've seen recently. On the other hand, maybe you think of spam and scams, or a bad experience receiving a product or service that was not-as-advertised. Maybe when you think of marketing, you're wondering how you can promote yourself better to get your next job. But you probably don't think of Jesus. Our guest today, Darren Shearer, explores the gospels to discover how Jesus became the most influential person in history. He'll tell us how applying Jesus' methods and principles to marketing have helped him in his work. Darren is the founder and CEO of High Bridge Media, and his latest book is Marketing Like Jesus: 25 Strategies to Change the World.

 

Scripture References

• Matthew 15:22-29
• Colossians 3:23-34
• Luke 7:18-22 
• Matthew 11:2-5
• Mark 5:2-20
• John 2:4
• John 7:6-8
• Psalm 31:14-15

 

Additional Resources

Marketing Like Jesus: 25 Strategies to Change the World, by Darren Shearer

 

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Transcript at https://www.theologyofwork.org/makingitwork/episode/marketing-yourself-like-jesus-darren-shearer/