Revel Bikes & Why Cycles founder, Adam Miller

By the time he was in his mid-20s, Adam Miller had already founded three bike companies — Borealis Fat Bikes, Why Cycles, and Revel Bikes. It’s a pretty wild backstory, and Adam sat down with us in Blister HQ to spell it all out like he never has before.

We talk about growing up in Alaska, starting — and running — his first bike company as a 21 year old college kid; selling that same company and going on to found Why Cycles and Revel; and what makes Revel bikes different and, what he believes makes them better.

TOPICS & TIMES

• Growing up in Alaska (3:47)
• Studying in Africa (13:24)
• Starting Borealis Fat Bikes (16:29)
• Why did you leave Borealis? (25:00)
• Starting Why Cycles (34:37)
• Starting Revel Bikes (43:42)
• What differentiates Revel’s bikes? (50:41)

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