48. How To Generate Leads To Fill Construction Slots With Rick Storlie

In episode 48 of the Professional Builders Secrets podcast, we’re joined by Rick Storlie, founder of Builder Lead Converter, based out of Minnesota, United States. Throughout this episode, Rick delves into how builders can generate leads to fill out their construction slots.

INSIDE EPISODE 48 YOU WILL DISCOVER

• The difference between lead generation and client acquisition
• What a healthy pipeline looks like
• How to generate more leads to fill construction slots
• Lead generation blind spots you may be overlooking
• How much you should budget for lead generation
• And much, much more.

Listen to the full episode to find out exactly how you can generate more leads to fill construction slots.

ABOUT RICK STORLIE

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

Connect with Rick: linkedin.com/in/rickstorlie

TIMELINE

• 1:32 Introduction to Rick and his business
• 3:11 How Rick’s business became so successful
• 5:04 Difference between lead generation and client acquisition
• 6:52 What builders struggle with in lead gen v client acquisition
• 9:43 What a healthy pipeline looks like
• 11:46 Generating leads to fill construction slots
• 16:23 An effective sales process
• 19:44 Lead generation blind spots
• 22:09 Lead conversion tactics
• 24:08 Current trends in lead generation
• 28:10 Percentage of budget to allocate to lead generation
• 30:02 Common mistakes with digital leads
• 33:02 Following up leads
• 34:56 Future of leader generation, sales and marketing
• 37:28 What builders should be focusing on for growth
• 39:12 What builders need to be aware of when building an effective sales strategy

LINKS, RESOURCES & MORE

Builder Lead Converter Website: builderleadconverter.com

APB Website: associationofprofessionalbuilders.com

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets