Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space

How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. 

Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams.  

In this episode of Identity Revolution, Kendall talks about the changes within the data analysis space and how customers today are being more cautious when it comes to giving their information. He also emphasizes the significance of unity between teams, especially in a crisis, such as the COVID- 19 pandemic. 

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