#139 How Social Norms Shape Our Behavior

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.

If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.

In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.