WBSP752: Grow Your Business by Learning Consumer’s Guide to IT Industry Analyst Research w/ Carter Lusher

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Enterprise IT decisions carry enormous financial and strategic weight, and analyst firms like Gartner, Forrester, and IDC play a pivotal role in shaping them. Yet despite the influence of their research, many IT and business leaders struggle to use it effectively. Too often, organizations rely on reprints or surface-level summaries without grasping the full context or limitations. When properly interpreted, analyst insights can significantly reduce risk, streamline decisions, and steer companies away from costly mistakes. But unlocking that value requires more than just access—it demands a clear understanding of how to translate dense reports into actionable guidance that aligns with specific business needs.

In this episode, Sam Gupta engages in a LinkedIn live session with Carter Lusher—an industry analyst veteran with experience on both sides of the table, as a former Gartner and Ovum analyst, in a live LinkedIn session as they discuss the consumer’s guide to IT industry analyst research and advice.

Background Soundtrack: Away From You – Mauro Somm

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