Hybrid Communications is Reshaping How Enterprises Connect Worldwide

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What happens when one of the longest-standing leaders in enterprise communications acquires another major player in the industry? Eric Hanson, CMO at Mitel, reveals the transformative journey following their acquisition of Unify, which has created what may be the largest install base in the unified communications industry—over 70 million users across more than 100 countries.

Hanson pulls back the curtain on Mitel's brand new website launch, describing how it reflects a fundamental shift in strategy. The redesigned digital experience serves both direct enterprise customers and Mitel's robust partner ecosystem, telling a more compelling story about how unified communications extends far beyond video conferencing. From telehealth applications to critical military communications to traditional desk phones, Mitel's solutions support the full spectrum of enterprise communication needs.

Most fascinating is Hansen's observation about what enterprise customers are actually prioritizing. Despite the industry's focus on pure cloud solutions, Mitel's vast customer base reveals a different reality: large organizations are increasingly adopting hybrid communications strategies that blend different deployment models. Even more surprising, there's growing demand for dedicated cloud instances rather than just multi-tenant configurations—a trend that aligns with findings from analyst firms like Frost & Sullivan. This perspective challenges the conventional narrative and explains Mitel's approach to product development.

With their financial restructuring proceeding ahead of schedule, successful launches of their Mitel CX product and Zoom joint venture, and a thoughtful approach to global localization, Mitel is positioning itself at the forefront of the unified communications evolution. Want to see how they're reimagining enterprise communications? Visit their new website to experience their customer-focused approach firsthand.

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