[417] How to attract more website visitors (and get them to buy your stuff) with Vicki Jakes

Would you love to make more sales from your website? Maybe you'd love to know the type of content to create to attract more people to your website?

Find out how to attract more website visitors and increase your sales in this podcast with online marketing consultant and website optimisation expert Vicki Jakes.

Vicki explains the key things that your website must-do if you'd like to sell more of your product or service. Including the four main website pages that any website should have and why your call to action needs to be really obvious.

Find out why your website content and the language you use is more important than using fancy pants keywords - and how to make Google really fall in love with you and show your content to a bigger audience.

Vicki shares simple, practical tips to get your website do the hard work for you. And the key things to consider when optimising your website to make it rank higher in search.

Discover the three main Google Analytic metrics that you must monitor and how to keep people on your website longer.

PLUS why knowing your best performing content will help you save time creating new content.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes

• About my Build Your Online Audience programme (01:25)
• About Vicki and how her business has evolved (4:09)
• Why it's important to have a website and not just rely on social media (08:11)
• Why you need a website to create a predictable revenue stream (11:30)
• The four key pages you need to have on your website (13:34)
• Why you should have a blog page on your website (and why it's not a diary) (15:44)
• Why you have to write as people think to get your content found on Google (18:43)
• Why you have to start with your content and not with keywords (22:16)
• The key things Google is looking for on your page (23:08)
• How to find out what your customers are searching for (24:50)
• Why you need to be realistic about being on the front page of Google (25:30)
• Why you have to have a clear Call to Action on your website homepage (26:47)
• Why your website needs to get to the heart of what you do (29:26)
• How to make the most of your meta description and your word count (32:50)
• Key things you can do to make sure your website is optimised (38:04)
• Why you should know the best-performing pages on your website (41:40)
• Key Google Analytics to track and why this will improve your marketing (42:14)
• Why you should rewrite your best performing website content (46:38)
• How to show Google that you're an expert and the ideal length of a blog post (50:05)
• Why you should create a blog post to go with your podcast or YouTube video (51:25)
• Why you shouldn't be afraid of creating link posts (52:25)
• Why you don't have to reinvent the wheel with every piece of content (53:35)
• About my Blogging Success Formula course with Vicki Jakes (54:58)

Resources

Vicki Jakes website

Find out more about my Build Your Audience Programme

Keywords everywhere website

How to write a blog post every day 21 tips to get you started (blog post)

Why you need

Other useful podcasts

[236] Why you need a blog for your business (podcast) [330] How to write awesome sales copy for your business (podcast) [336] How to make sales from your business blog (podcast) [343] The three audiences you must build to create a successful online business (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast) [386] The four types of content that will help you make more sales in 2020 (podcast)

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