Your Listings Are Dying on Airbnb — Here’s Exactly How to Fix It with Maryann Wahhab

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If your listings aren't getting booked right now — don't panic and drop your prices.

In this week's Thursday training, Mike Reilly sits down with Maryann Wahhab, revenue management expert and STR operator across 6 states, to break down exactly what's working right now to get booked at the rates you want.

Maryann went from college basketball coach to full-time STR revenue manager — and now helps operators stop leaving money on the table in soft markets.

In this episode, Mike and Maryann cover:

- Why your slow bookings are probably a listing problem — not a pricing problem

- The booking window zones every operator needs to understand (and how to price each one)

- How Mike went 30% up year over year on Vrbo with one simple OTA trick

- The "booking velocity" metric Maryann tracks at 7, 15, and 30-day marks

- How a listing went from page 6 to page 2 on Airbnb in one week

- Why virtual stays are a game changer for dead listings

- The full listing re-optimization playbook for properties with no bookings in 30+ days

- How to use Airbnb's rule sets and length-of-stay discounts to capture more revenue in slow season

This is the training your listings need right now.

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🎙️ About Maryann Wahhab:

Maryann is a revenue management expert and STR operator managing properties across 6 states. A former Division I basketball coach, she left the game in 2023 to manage properties full-time — and now helps STR operators maximize revenue in any market condition.

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Timecodes:

0:00 - Why Your Listings Aren't Getting Booked Right Now

2:30 - Meet Maryann Wahhab: From Basketball Coach to STR Expert

6:00 - How to Read Your Market Before You Touch Your Prices

10:00 - Booking Window Zones Explained (And How to Price Each One)

15:30 - Booking Velocity: The Metric That Tells You When to Act

20:00 - How to Play the Airbnb and Vrbo Algorithm Game

25:30 - The OTA Trick That Got Mike 30% Up Year Over Year on Vrbo

30:00 - Virtual Stays and How to Reinvigorate a Dead Listing

36:00 - The Full Re-Optimization Playbook for Struggling Listings

41:30 - Length-of-Stay Discounts and Airbnb Rule Sets in Slow Season

46:00 - How to Differentiate Your Listing So You're Never in a Price War