#326 S2 Episode 195 - TRANSFORMING CLIENTS: How To Turn Existing Buyers Into Ambassadors

Referrals are one of the most effective ways of expanding your customer base without the need of knocking on every person’s door. Collin Mitchell discusses this today and will be sharing tips on how you can transform your previous customers into your very own Brand Ambassadors who will be the source of your referrals. Tune in and learn more in this latest episode of Sales Transformation.

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HIGHLIGHTS

• The Art of Asking Referrals
• Earn the right to ask for referrals
• The proper way of getting referrals

QUOTES

Collin: “A recent report that I read said that only 11% of salespeople actually ask for referrals. And after talking to some people, I found out that most people are just uncomfortable asking for referrals.”

Collin: “You need to earn the right to ask for referrals, just like you need to earn the right to ask for somebody's business. If you haven't done the work properly, and you ask for the order too soon, you kill your chances of winning the deal.”

Collin: “Find out what is most important to them right now, what are they most worried about solving, what is the biggest thing that's, you know, on their to-do list, and sometimes that might tie back to your product.”

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