Branding Made Simple: What Really Works (and What Doesn’t) with Puja Malhotra

2025-07-10

“I don’t necessarily think that the logo and website you launch with is going to be your forever. You will eventually outgrow it.” —Puja MalhotraYour brand isn’t your logo—it’s the feeling people get when they think of you.If you’ve ever felt overwhelmed by branding, stuck chasing perfection, or unsure how to stand out, you’re not alone. The truth? The most memorable brands are built on authenticity, not just aesthetics. Forget the pressure to have it all figured out from day one. Puja ...

“I don’t necessarily think that the logo and website you launch with is going to be your forever. You will eventually outgrow it.” —Puja Malhotra

Your brand isn’t your logo—it’s the feeling people get when they think of you.

If you’ve ever felt overwhelmed by branding, stuck chasing perfection, or unsure how to stand out, you’re not alone. The truth? The most memorable brands are built on authenticity, not just aesthetics. Forget the pressure to have it all figured out from day one.

Puja Malhotra is a seasoned branding expert and founder of Roop Creative Agency, a branding agency dedicated to helping female founders craft brands that grow with them. With nearly a decade of experience, she’s passionate about mentoring women to break stereotypes and build businesses that reflect who they truly are.

Tune in as Heather and Puja unpack what really works (and what doesn’t) in branding, from starting simple and evolving, to embracing your story, learning from mistakes, and focusing on what truly matters—so you can build a brand that’s both unforgettable and unapologetically you.

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Episode Highlights:

02:02 Breaking Stereotypes in the Branding Industry

07:16 The Importance of Owning Your Identity in Business

17:52 Imposter Syndrome Among Entrepreneurs

23:12 Designing Timeless and Transformational Brands

25:42 Trends in Branding and Personal Branding

26:56 Puja’s Advice for Aspiring Entrepreneurs

Connect with Puja:

Puja Malhotra is the founder of Roop Creative Agency, a boutique branding agency dedicated to empowering female founders at every stage of their entrepreneurial journey. With a background in design and over nine years of experience, Puja specializes in creating impactful brands and websites that reflect her clients’ unique stories and ambitions.

Born and raised in Canada to South Asian parents, she is passionate about increasing representation in her field and mentors women to break industry stereotypes. Puja is committed to fostering confidence and visibility for women in business, drawing inspiration from her own journey and the diverse clients she serves.

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