There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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Links Referenced:
#190 Co-Founder Cost Plus Drugs, Mark Cuban: Mavs to Meds
#189 Co-Founder Watershed, Taylor Francis: Worthy Missions
#188 CEO and Co-Founder Synthesia, Victor Riparbelli w/ Josh Coyne: Gorilla in the Room
#187 President & COO of AG1, Kat Cole: Wings to Supplements
#186 COO Asana, Anne Raimondi: Recovering Perfectionist
#185 CEO and Founder Netskope, Sanjay Beri: The Trenches
#184 Former CEO and Co-Founder Sun, Scott McNealy: In the Piñata
#183 CEO and Co-Founder Harness, Jyoti Bansal: Three-Layered Cake
#182 CEO and Co-Founder Cribl, Clint Sharp: Finding Traction
#181 CEO Transcarent, Glen Tullman: Problem Solving
#180 CEO and Co-Founder Verkada, Filip Kaliszan: Outlier
#179 CEO and Co-Founder Zapier, Wade Foster: Missouri’s Connector
#178 Author of “Radical Candor,” Kim Scott: Uncommon Sense
#177 President and Co-Founder Anthropic, Daniela Amodei: AI Hurricane
#176 CEO MongoDB, Dev Ittycheria: Edge
#175 CEO Snowflake, Frank Slootman: Amped
#174 CEO and Co-Founder Ginkgo Bioworks, Jason Kelly: Life Finds a Way
#173 Author of “The Qualified Sales Leader,” John McMahon: The Five-Time CRO
#172 Professor at UPenn & Author, Angela Duckworth: Grit
#171 Founder and Former CEO Drift, David Cancel: Never Trapped
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