’Googlepocalypse’ - the way you search the internet is about to change forever

Earlier this month, Google launched AI Overviews – software which uses artificial intelligence to answer people’s questions quickly, skipping the step of scrolling through links. The new search system has made headlines for generating hilariously incorrect answers, a glitch Google says it is taking swift action to remedy. But this bumpy start will quickly be ironed out, says Irish Times writer Hugh Linehan who wrote this week about the “Googlepocalypse” sweeping the United States. The introduction of this pilot version of Google’s AI Overviews tool has already “significantly harmed” small businesses and content creators who have seen a collapse in web site traffic, and has been described as an extinction-level event for news media. These “devastating effects” are heading quickly our way, says Linehan. So, what is the Googlepocalypse and how will it change how the average person searches the internet? And will a reliance on AI to answer our questions only further enhance the misinformation plaguing the online world?

Presented by Sorcha Pollak. Produced by Aideen Finnegan.

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