Episode 278: AI’s Deep Impact, an Updated Chat with Paul Roetzer, AI Marketing Institute

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (published last year)  The Marketing Performance Blueprint,  and The Marketing Agency Blueprint (Wiley, 2012); and he’s the creator of the Marketing AI Conference (MAICON). Paul’s mission is to make AI approachable and actionable for marketers and business leaders and he has consulted for hundreds of organizations.