Sales Video Mastery with Tyler Lessard

Guest: Tyler Lessard

LI: https://www.linkedin.com/in/tylerlessard/

Topic: Visual Selling with Video

Quick Intro:

You all know how big of a fan I am of video for sales, and Tyler is going to break it down for us on how to do ti the RIGHT way.

Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. Currently VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Aka this man gets VIDEO.

Short and Sweet/Set the stage

1. Visual Selling - Love this term, what is it?

Core Questions

1. Benefits of Video.
2. When and where to use.
3. Differences between top of funnel and bottom of funnel usage.
4. No one is watching - help!
5. They take too long - what do you say to this
6. Tips and Tricks to increase results.
7. How to get creative/stand out.

The Tactical Tips: The Big 3.

If they were to forget everything in this episode except 3 things. What would those 3 things be?

Live Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson.