#168 Burnout, Fries, and Finding Purpose: Lessons from Frites Street Director of Marketing Gabe Williams

Step into Episode 168 of On the DELO

as David DeLorenzo sits down with Gabe Williams, a behind-the-scenes creative force and co-founder of Frites Street, to talk fries, family, and finding purpose after burnout. In this episode, Gabe opens up about his early days launching Uber in Phoenix, walking away from a high-stress tech career, and finding his way back into the hospitality world through music, photography, and finally… fries.

Discover how a food truck evolved into one of the most respected fry brands in the country, why Frites Street chose to eliminate waffle fries, and how their pivot to seedless oil is changing the game. You’ll also hear how Gabe and Flip built a brand rooted in community, hospitality, and unwavering commitment to quality—all while raising families and staying connected to their creative roots.

Chapter Guide (Timestamps):

(0:00 - 3:00) Intro, Beavis & Butthead and Podcast Theme Songs (3:01 - 6:30) Gabe’s Uber Origin Story (6:31 - 11:00) Wildlife Rehab, Photography Roots, and Eagle Stories (11:01 - 14:30) Startup Life, Burnout, and Family Balance (14:31 - 19:00) Leaving Uber and Rebuilding Through Music & Photography (19:01 - 22:45) From Free Photos to Full-Time: Joining Frites Street (22:46 - 26:30) Growing a Brand Without Losing Identity (26:31 - 30:00) Cutting Waffle Fries and Finding Better Oil (30:01 - 33:30) The Journey to Seedless Oil and Regenerative Farming (33:31 - 36:00) Clean Label, 4-Ingredient Fries, and the Future of Frying (36:01 - 39:00) Rapid Fire: Fries, Favorites, and Food Trucks (39:01 - 42:47) Final Thoughts, Where to Find Gabe and Frites Street

This episode is packed with humor, business insight, and a deep appreciation for creative collaboration. Whether you're a restaurateur, an entrepreneur, or just someone who loves a good fry, there’s something here for you.

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