Toby Potter: Unlocking the Secrets to a Self-Funding Real Estate Business

Toby Potter is the Founder of Global Integrity Finance and the go-to expert for real estate investors who want to build sustainable wealth without making costly mistakes. Known for transforming struggling investors into confident real estate tycoons, Toby offers strategic partnerships and financing solutions that traditional banks won’t—empowering his clients to thrive where others fail.

With over 7,000 investor success stories, Toby’s proven system consistently helps everyday investors become powerful wealth builders. From humble beginnings as a dairy farm kid with just $600 in his pocket, he rose to build a real estate empire—only to lose it all in the 2008 crash. Refusing to be defeated, Toby rebuilt from the ground up and emerged stronger than ever, earning accolades such as Private Lender of the Year and a coveted spot on the INC 5000 Top 100 Fastest-Growing Companies list.

Unlike so-called “gurus” who sell hype, Toby delivers battle-tested strategies that work. He teaches investors how to command capital instead of being controlled by it, building real, lasting wealth without relying on empty promises. Whether you’re a new investor or ready to scale, Toby Potter is the trusted partner you need to unlock your financial future.

During the show we discussed:

• Why investors fail in real estate
• 90% financing on fix & flips
• Building a portfolio with financing
• Training to succeed in real estate
• Finding the right partner
• Steps before your first deal
• Starting with wholesaling
• Launching Global Integrity Finance after 2008
• Commanding financing vs. being controlled
• Creative non-bank financing options
• Building a portfolio without your own money
• Deal structure for self-funding portfolios
• Mindset shifts for success
• Costly mistakes when scaling
• Ensuring properties add cash flow
• Partnerships in scaling wealth
• Driving mission to help others build wealth

Resources:

globalintegrityinvestment.com