MB Special Episode: Building An Emotional Connection Through Story-Telling (Live at Fishman PR HQ)

In this special Modrn Business event, Ryan travels to Chicago to the Fishman PR offices (with a live podcast studio audience) for discussion on how to build an emotional connection with your customers and potential franchisees through story-telling. With the help of panelists Shane Evans (Massage Heights), Steve Greenbaum (PostNet) and Jeff Wall (Handyman Connection); Ryan asks questions on how to utilize your founding story, your all-star franchisee story and your “journey to franchising” story to help show the impact that PR has on a franchise network.