923: The Lean-In Circle That Changed Everything (And How to Start Your Own)

Ever bought something you loved so much, you had to tell your friends about it? What if your entire business could be built around that kind of energy; where your customers don’t just shop, they stick around, support one another, and become your brand’s loudest cheerleaders?

That’s exactly what Bianca Gates has done as the founder and president of Birdies, the stylish-yet-comfy footwear brand that’s built a cult following. What started in Bianca’s living room has grown into a brand loved by women everywhere… not just because of the product, but because of the feeling it gives you. Connection. Confidence. Community.

In this conversation, we’re talking about the real story behind Birdies’ growth. How Bianca built a community-first brand from day one, how authentic storytelling shaped Birdies’ success, and how you can apply her approach to your own business—even if you’re starting from scratch or feel like you’re late to the game.

So if you’ve ever wondered how to rally people around your product and create a movement, not just a moment, this episode is for you.

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Goal Digger Show Notes: https://jennakutcherblog.com/how-to-build-a-support-circle 

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