Why and How Experts Market Differently

What if the common business advice about how to grow your business is not meant for you?

 

What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?

 

If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.

 

It is because the way you've been taught to market doesn't work for an expert like you. 

 

So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work, so the people who need to hire you, know you exist.

 

In this episode:

 

• Why claiming your expertise is not going to limit opportunities for your business
• Why you shouldn’t correlate the size of your audience (or your bank account) to the depth of your expertise
• Why you don’t need to be making Reels or dancing on TikTok to build an audience (you’re welcome)

Learn more about Michelle Mazur:

• The Rebel Expert Manifesto
• Communication Rebel
• Three Word Rebellion
• Request a free 1:1 Chat 
• Finally Nail Your Message

 

Resources:

• We've hit 300! Hooray! Here's What's Next.