Matty Dalrymple talks with Todd Fahnestock about THE ECONOMICS OF CON LIFE, including the real costs and revenue thresholds of selling books at cons, why five books is the minimum for a viable booth, how selling sets instead of singles and leaning into cover art and merch changed his income, the break-even math that determines whether a con is worth attending, how face-to-face interactions at cons became the foundation of a 4,000-person email list, and how that list became the launchpad for a Patreon that monetizes the work he's...
Matty Dalrymple talks with Todd Fahnestock about THE ECONOMICS OF CON LIFE, including the real costs and revenue thresholds of selling books at cons, why five books is the minimum for a viable booth, how selling sets instead of singles and leaning into cover art and merch changed his income, the break-even math that determines whether a con is worth attending, how face-to-face interactions at cons became the foundation of a 4,000-person email list, and how that list became the launchpad for a Patreon that monetizes the work he's already doing.
Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts
Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all
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Todd Fahnestock is an award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library's Books for the Teen Age Award. Threadweavers and The Whisper Prince Trilogy are two of his bestselling epic fantasy series. He is a founder of Eldros Legacy—a multi-author, shared-world mega-epic fantasy series—three-time winner of the Colorado Authors League Award for Writing Excellence, and two-time finalist for the Colorado Book Award for Tower of the Four: The Champions Academy (2021) and Khyven the Unkillable (2022). His passions are great stories and his quirky, fun-loving family. When he's not writing, he travels the country meeting fans, talks philosophy with his son, plays board games with his wife, dissects movies with his daughter, and plays to the point of bruises with Galahad the Weimaraner. Visit Todd at toddfahnestock.com
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.
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