How to Turn Audience Members into Clients

You know that I talk about making money with speaking in two different ways. There's paid speaking and then there's client attraction speeches.

Client attraction speeches have nothing to do with selling from the stage.

Instead you create a speech that's aligned with your business, you do a bang up job delivering it, and then you offer something completely free, so that people give you their email addresses.

I know one thing that people struggle with is, "Great, I've got their email, now what do I do?"

This is where our guest expert Maggie Patterson comes in.

Maggie has spent her entire career working in client-facing roles and marketing and as a copywriter. Today she works with service-based business owners to help them implement smart strategies for business growth, including today's topic, funnels.

If you don't know what a funnel is, don't let the word scare you off.

Maggie is going to explain what a funnel is and how to create one for your business.