Embracing AI in Marketing

In this episode, hosts Kurt Schmidt and Nate Tower dive into the strategic use of AI tools in the workplace. Nate Tower, President of Perrill, a digital marketing agency, explains how AI can boost productivity and support strategic projects while preserving human creativity.

Key Topics:
- Intentional AI Adoption: Integrating AI tools methodically and purposefully.
- Evaluating ROI: Ensuring AI implementation leads to meaningful work and time savings.
- AI in Digital Marketing: Benefits for SEO, ads management, social media, and content marketing.
- Regulated Industries: Handling AI use in finance and healthcare.
- Client Reactions: Varied client perspectives on AI use.

Why Listen?
- AI Automation: Automate tasks like alt text for images and meta descriptions, boosting efficiency.
- Focus on Creative Work: AI frees time for strategic and creative tasks.
- Internal AI Teams**: The role of internal teams in evaluating AI tools.
- Employee Perspectives: Stories of employees shifting from AI skepticism to AI use.

Episode Highlights:
- AI in MSAs: Handling AI use in contracts.
- Efficient AI Use: Streamlining processes with AI tools.
- Client Interactions: Different client reactions to AI.
- Professional Networks: Using LinkedIn and Slack for AI trend updates.
- Hands-on AI: Learning through personal experience with AI tools.

Tune to Schmidt List to learn how intentional AI can transform your organization through enhanced productivity and digital innovation!

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Nate on LinkedIn - https://www.linkedin.com/in/nate-tower/
Perrill - https://www.perrill.com/

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