Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545

In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.

Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.

Today, we’re discussing:

• How they went from Kickstarter to Urban Outfitters before even shipping
• Why B2B became 80% of their business (and how that nearly broke them)
• How they used a stainless steel pre-order campaign to save the company
• What it really takes to build a low-repeat product brand
• The power of “halo” placements in art galleries, MoMA, and global activations
• How they built their marketing team like an internal agency
• Why their smallest bottle outsells all others during festival season 

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