Trading Cards: The Fan Engagement Goldmine with Jeremy Aisenberg

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of Right About Now with Ryan Alford, Jeremy Aisenberg — founder of Talent Brand Labs and a seasoned veteran of the trading card industry — unpacks the evolution and cultural impact of trading cards. Ryan and Jeremy explore the hobby’s remarkable resurgence, the way collecting fuels sports fandom, and how digital media is reshaping the collector’s experience. Jeremy offers insightful personal stories, including his own journey into the world of collecting and his groundbreaking work with Sports Illustrated to launch a collectibles vertical. The episode captures the dynamic intersection of physical and digital collectibles and paints an exciting picture of the industry’s future.

TAKEAWAYS

• The growth and projected value of the trading card industry.
• The evolution of the trading card hobby and its transformation into a business.
• Personal experiences and journeys of collectors in the trading card space.
• The role of collecting in fostering sports fandom and community engagement.
• The impact of digital media and technology on the trading card industry.
• The significance of grading in enhancing trust within the collecting community.
• The emergence and potential of digital collectibles and NFTs.
• Innovative approaches to collecting, including online breaks and repacks.
• The competitive landscape of the trading card industry and its implications for innovation.
• The future of collecting and the importance of engaging younger fans.

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