20 Why I’m REALLY Hyped for YouTube’s New ”Hype” Leaderboards

2024-09-25

YouTube recently announced two new features."Veo" will allow users to create AI-generated clips and backgrounds for Shorts. And "Hype" is a new way for fans to support small and medium-sized channels.The former seems like a bad but inevitable feature that will flood YouTube with synthetic, low-effort content. But the latter could be a major leap forward in audience-first content discovery.Hype gives all users 3 votes every week. When cast for small creators, they earn points (and potentially revenue) that puts them in a...

YouTube recently announced two new features.

"Veo" will allow users to create AI-generated clips and backgrounds for Shorts. And "Hype" is a new way for fans to support small and medium-sized channels.

The former seems like a bad but inevitable feature that will flood YouTube with synthetic, low-effort content. But the latter could be a major leap forward in audience-first content discovery.

Hype gives all users 3 votes every week. When cast for small creators, they earn points (and potentially revenue) that puts them in a global leaderboard. It's a non-algorithmic, human-powered way to surface the platform's best content, and divert some of the attention economy away from YouTube's 1% of large creators who dominate the home page and suggested videos.

Plus: The FTC notices that social media business models are horrible, and the MrBeast lawsuits have begun.

Links referenced in this episode:

https://www.theverge.com/2024/9/19/24249073/ftc-data-retention-privacy-report-facebook-meta-youtube-reddit

https://techcrunch.com/2024/09/18/youtube-shorts-to-integrate-veo-google-ai-video-model/

https://www.theverge.com/2024/9/18/24247995/youtube-hype-creators

https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/

https://newsletter.tubefilter.com/p/roblox-youtube-add-yours-shopify

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