#131 - Broker Talks: Broker Firms Utilising A.I

In episode #131 of the Growth Series podcast, host Iain Cunningham, Strategic Partnerships and Propositions Manager at Accord Mortgages, is joined by Liz Syms, CEO and Founder of Connect Mortgages and Connect for Intermediaries. Together, they explore how artificial intelligence is transforming the mortgage industry and what it means for brokers.

Liz shares her journey into AI adoption, from transcription tools that free up client conversations to compliance systems that speed up file reviews and reduce errors. She also discusses how portals and chatbots are enhancing the customer experience while stressing the irreplaceable value of human advice.

Packed with practical insights, this episode highlights how brokers can embrace an "AI first" mindset to boost efficiency, stay competitive, and focus on what matters most—building trust and delivering personalised guidance.