Michael Kravshik, Founder of LumiQ | How to Pivot to Product Market Fit

When you launch a product and no one buys it, the decision is rather simple. You kill the product. At the very least, you make some serious changes to it. 

What happens when you do real customer discovery, launch a product that solves a pain point, and get some traction, but can't really seem to take off? What happens when your product is generating revenue, but true product-market-fit still seems unattainable? 

Michael, the CEO of LumiQ, shares the story of two products.  The Luminari recruiting marketplace, which generated close to $1M in sales but couldn't scale. And LumiQ, his current product and the result of a major pivot, which is on a path to 8 figures in ARR.

If you want to understand how to identify the need to pivot, how to conduct proper research to find the right pain points, and how to execute the change, this is the episode for you.

Send me a message to let me know what you think!