Trade Show Website Fixes: What Exhibitors & Attendees Really Want - TSI20.7

If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. 

Recently, I posed the question on LinkedIn: “What can trade show organizers do to make the event website more helpful & user-friendly?” 

That sparked a lively discussion of common website problems and practical solutions. So I want to share what exhibitors and attendees are saying, and offer a few tips to help event organizers improve their websites to better serve everyone.